Femke Hogema started her career as financial controller for large international companies. She loved numbers and the clarity they provide. But she also noticed the struggle of entrepreneurs with numbers and their accounts. Entrepreneurs find their finances boring, complicated and theoretical. Femke realized entrepreneurs are hurting their companies and lives by ignoring their numbers and she decided to help them build financially healthy and profitable businesses. Today she owns two companies: Profit First Professionals BV and Healthy Finance. She wrote 3 bestselling books, is a frequently asked (international) keynote speaker and co-hosted a popular television show helping entrepreneurs achieve profitability.